// What is Social Media
What is Social Media Marketing?
Social Media Marketing (SMM) is the process of using social media platforms like Facebook, Instagram, LinkedIn, Twitter (X), and YouTube to promote your brand, products, or services. It involves creating content that resonates with your audience, engaging with users, and running targeted ad campaigns to reach potential customers.
Unlike traditional advertising, Social Media Marketing offers two-way communication — allowing your brand to build genuine relationships and trust with your audience. It’s not just about visibility; it’s about creating a community and turning engagement into conversions.