// Influencer Marketing
What is Influencer Marketing?
Influencer Marketing is a strategic form of digital advertising that involves collaborating with influencers — individuals who have a strong social media following and can influence the opinions and buying decisions of their audience. These influencers can be celebrities, industry experts, content creators, or micro-influencers who have built trust within their communities.
By leveraging their influence, brands can promote products, services, or campaigns in a way that feels authentic and relatable. Instead of traditional advertising, influencer collaborations deliver organic, story-driven content that resonates with real people and builds stronger brand credibility.