// What is Google Ads?
What is Google Ads?
Google Ads (formerly known as Google Words) is an online advertising platform developed by Google that allows businesses to display paid ads on search results pages, YouTube, and across millions of partner websites. It works on a pay-per-click (PPC) model, meaning you only pay when someone clicks on your ad.
This makes Google Ads one of the most efficient and cost-effective tools in digital marketing. With smart keyword targeting, compelling ad copy, and optimized landing pages, your business can appear at the top of search results precisely when users are ready to take action.
Unlike traditional advertising, Google Ads gives you complete control—choose your audience, set your budget, and track every click and conversion in real time.